Contact Info
Henrietta Lovell
Founder and Chair of Trustees

Henrietta Lovell, widely known as the Rare Tea Lady, is the founder and CEO of the award-winning, global brand Rare Tea Company; and an author of the acclaimed book, Infused: Adventures in Tea.

Henrietta is at the forefront of the tea revolution – replacing industrial-grade bags with the highest quality leaves.  She works with chefs and sommeliers to pair flavours and has created bespoke blends for some of the best restaurants in the world, including Noma in Copenhagen, 11 Madison Park in New York and Claridge’s in the UK.  Henrietta travels the world working directly with small independent tea gardens from the Shire Highlands of Malawi to the foothills of the Himalayas. As an advocate for flavour, Henrietta is ceaselessly adventuring and collaborating.

Inherent to the quality of Rare Tea is Henrietta’s personal relationship with the people who grow, pick and produce the tea.  By sourcing directly from the farms, Henrietta is able to secure unique harvests and ensure that they are crafted using sustainable practices to benefit both the land and the people who live on it.  Henrietta has created a very rare opportunity for producers and consumers to interact meaningfully with each other.